Analytics!


Of course! I left out an interesting feature I should add to the blog, which is home brew analytics. I've done Google Analytics for plenty of web sites but what I'm interested in now is implementing my own web analytics in Python. There are a few good reasons for this. One is the very real issue of Google knowing too much about your business (note irony: this blog is hosted on Google AppEngine). But seriously, any wildly sucessful online business that uses Google Analytics is giving Google valuable business intelligence. If you have been paying attention you will notice how much of Google's search pages are now taken up by links to Google's own properties in profitable niches. And if you happen to have been successful in those niches you have seen your success erode. You may have even seen some suspicious sequences of events in which your best keywords and ad copy started to be taken by Google-linked properties not long after you started using Google Analytics and/or Adwords. So I am going to do my own analytics, probably using Flask running on another platform, Heroku maybe. More details when I roll it out.

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